The pundits are torn on who won the debate, but united on how uninspiring the spectacle was. 1.245 million watched on Ch 7 and 1.22m on 9, so the thing wasn’t a complete disaster, but ratings don’t indicate viewer satisfaction levels. On the expectation front Abbott seems to have received better press, for not eating his own shoe or letting rip or attacking Malcolm Farr with the butt of a golf club or something. Polls look better for the Coalition this morning, with Galaxy giving it to Labor 52-48 on 2-party. Exactly where the poll was when Kevin got rolled. Mark Arbib hasn’t been sighted.
Around lunch we learn that the mining tax ads will re-commence on Wednesday. The little guys aren’t happy- they were getting so much attention, then they’re told that the issue has been politically nullified. What to do? Get on TV. Will it do anything? We’ll see. But if my expert branding services were being solicited, I’d suggest that the public has had its run with the issue, and is indeed moving forward. Anything further will have to be clear and well explained to not seem greedy and work against the industry as a whole. If miners say that the tax will encourage more boats, well then, that’s a different story.
Swannie gets on the tele around 2pm to croakily yet whinily voice opposition to what he’s calling the Coles & Woolies tax, otherwise known as the Oppositions proposed changes to the company tax. See, Swannies on a winner here. You know what I’m thinking don’t you?! Coles is a national icon now. Because it’s where you go if you want to shop like a Masterchef! That’s right! Forget farmers markets and the fresh organics that many of the proper chefs featured in that same program prefer (even Sean of Seans Panorama fricken grows his own produce, kills it, then brings it down from Katoomba to cook it at North Bondi and make people like me voice inappropriate levels of pleasure in public cos his food is so dang on the money) - to be a Masterchef, go for the recently unfrozen, ‘mature’ packaged shit that Coles provides (to Masterchef, gratis). So a tax on Coles (Woolies has been included I guess to throw hard boiled journos off the scent, but you don’t fool me Swannie!) is a tax on Masterchef! More to the point, it’s a tax on following our dreams. Because we just know that if we get a chance, with the guidance of our deceased nanna/father/etc looking over us, if we get a chance to cook from the heart, using only the freshest ingredients Coles can provide, then anything is possible. A tax on Coles is a tax on everything that we have come to stand for in 2009/10. Dreams. Heart. Drunken Chicken.
INTO THE BELLY
To 7:30Reportland travels Tony, and unscathed he emerges. Kerry boxed with precise, needling jabs, but Abbott sucked them up. Getting through one of these without scandal counts as a win in this climate, so Abbott can count this as a little victory. Today has easily been his best of the campaign- poll bumps, a debate that remains too close to call and too dull to remember, and the first real evidence of this mindless 'stop the boats' mantra biting widely. Pre interview, Heather Hewitt's wrap-up of the day focussed on Abbott's wife hitting the trail, putting his comments in the debate on family and gender into clear focus (I was pretty-well catatonic by that point during the debate, typing through muscle reflex only). That godless childless woman taunts middle Oz not only by being barren, but in choosing a 'partner' who cuts hair. A haircutter! Shorthand for poofter! She's not a closet poofter too is she? Stone the slopes! So this family guff might work too. And what will that say about us, Australia?
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